Marketing technology
SID (Social Media Integration Dashboard)
Marketing Technology Platform
I developed backend services for a centralized dashboard that integrates multiple social media and advertising platforms, helping teams manage campaigns and monitor performance.
Overview
The business context and engineering work behind the project.
SID was built to centralize social media and advertising data into one dashboard. My work focused on backend services, API integration, caching, and performance improvements for marketing operations.
PHPLaravelRedisPostgreSQL
My role
What I handled
- Developed Laravel backend services for platform integrations
- Implemented Redis caching to improve backend performance
- Worked with PostgreSQL data structures for campaign and platform data
- Refactored legacy code to improve maintainability
Features
What the system supports
- Multi-platform social media integration
- Campaign performance monitoring
- Cached backend workflows
- Centralized marketing dashboard services
Impact
Why this work mattered
The backend improvements supported faster dashboard workflows and contributed to a 30% API latency improvement through optimization and caching.
Screenshots
Screens from the project interface.
